Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis

dc.contributor.author	Aust, Gerhard
dc.date.accessioned	2019-06-18T09:52:08Z
dc.date.accessioned	2023-07-20T09:47:06Z
dc.date.available	2019-06-18T09:52:08Z
dc.date.available	2023-07-20T09:47:06Z
dc.date.issued	2015
dc.identifier.isbn	978-3-319-11625-9
dc.identifier.uri	http://10.215.13.25/handle/123456789/73135
dc.language.iso	en	en_US
dc.publisher	Springer-Verlag Berlin Heidelberg	en_US
dc.subject	Chain Management	en_US
dc.title	Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis	en_US
dc.type	Book	en_US