• CHIEF MARKETING OFFICERS AT WORK 

  Steimle, Josh (2016)
• Business ProjectManagement andMarketingMastering Business Markets 

  Geiger, Ingmar (Springer Science+Business Media, LLC, 2016)
• Brewing, Beer and Pubs A Global Perspective 

  Cabras, Ignazio (Palgrave Macmillan, 2016)
• Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan 

  Prieler, Michael (Palgrave Macmillan, 2016)
• Advances in National Brandand Private Label MarketingThird International Conference, 2016 

  Carlos, Juan (Springer-Verlag Berlin Heidelberg, 2016)
• Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative 

  Verlegh, Peeter (Springer-Verlag Berlin Heidelberg, 2016)
• Achieving Brand Loyalty in China through After-Sales ServicesWith a Particular Focus on the Influences of Cultural Determinants 

  Fraß, Alexander (Springer-Verlag Berlin Heidelberg, 2015)
• Winning Minds 

  Lancaster, Simon (Palgrave Macmillan, 2015)
• Wine QueensUnderstanding the Role of Women in Wine Marketing 

  Ramšak, Mojca (Springer-Verlag Berlin Heidelberg, 2015)
• Why People (Don’t) BUY 

  Chakravarti, Amitav (Palgrave Macmillan, 2015)
• Western European Perspectives on the Development of Public Relations: Other Voices 

  Watson, Tom (Palgrave Macmillan, 2015)
• Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis 

  Aust, Gerhard (Springer-Verlag Berlin Heidelberg, 2015)
• Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers 

  Bakker, Diederich (Springer Science+Business Media, LLC, 2015)
• Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance 

  Hintze, Stephanie (Springer Science+Business Media, LLC, 2015)
• Use of Market Datain the Recruitmentof High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry 

  Posthumus, Jan (Springer-Verlag Berlin Heidelberg, 2015)
• Tourism in Latin AmericaCases of Success 

  Panosso, Alexandre (Springer-Verlag Berlin Heidelberg, 2015)
• The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value 

  Verhezen, Peter (Palgrave Macmillan, 2015)
• The Replication of Retail Fashion Formats into Foreign Countries 

  Schröder, Christoph (Springer-Verlag Berlin Heidelberg, 2015)
• The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs 

  Köcher, Sören (Springer Science+Business Media, LLC, 2015)
• Staying the Consumption CourseExploring the Individual Lock-in Process in Service Relationships 

  Krischan, Benjamin (Springer-Verlag Berlin Heidelberg, 2015)

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