Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers

dc.contributor.author	Bakker, Diederich
dc.date.accessioned	2019-06-18T09:49:56Z
dc.date.accessioned	2023-07-20T09:47:03Z
dc.date.available	2019-06-18T09:49:56Z
dc.date.available	2023-07-20T09:47:03Z
dc.date.issued	2015
dc.identifier.isbn	978-3-658-08220-8
dc.identifier.uri	http://10.215.13.25/handle/123456789/73132
dc.language.iso	en	en_US
dc.publisher	Springer Science+Business Media, LLC	en_US
dc.subject	Brand Management	en_US
dc.title	Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers	en_US
dc.type	Book	en_US