Management: Recent submissions

Now showing items 41-60 of 1345

Tourism in Latin AmericaCases of Success

Panosso, Alexandre (Springer-Verlag Berlin Heidelberg, 2015)
Tourism in Latin AmericaCases of Success

Panosso, Alexandre (Springer-Verlag Berlin Heidelberg, 2015)
The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

Verhezen, Peter (Palgrave Macmillan, 2015)
The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

Verhezen, Peter (Palgrave Macmillan, 2015)
The Replication of Retail Fashion Formats into Foreign Countries

Schröder, Christoph (Springer-Verlag Berlin Heidelberg, 2015)
The Replication of Retail Fashion Formats into Foreign Countries

Schröder, Christoph (Springer-Verlag Berlin Heidelberg, 2015)
The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs

Köcher, Sören (Springer Science+Business Media, LLC, 2015)
The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs

Köcher, Sören (Springer Science+Business Media, LLC, 2015)
Staying the Consumption CourseExploring the Individual Lock-in Process in Service Relationships

Krischan, Benjamin (Springer-Verlag Berlin Heidelberg, 2015)
Sponsor- and Country-Related Predictors of Sponsorship Eff ectivenessSponsorship in a National and International Environment

Lucas, Christian (Springer-Verlag Berlin Heidelberg, 2015)
Social Media Marketing in Tourism and Hospitality

Minazzi, Roberta (Springer-Verlag Berlin Heidelberg, 2015)
Social Media forScientifi c InstitutionsHow to Attract Young Academics by Using SocialMedia as a Marketing Tool

Hurrle, Daniel (Springer Science+Business Media, LLC, 2015)
Scaling the Tail: Managing Profitable Growth in Emerging Markets

R. Ungson, Gerardo (Palgrave Macmillan, 2015)
Scaling the Tail: Managing Profitable Growth in Emerging Markets

R. Ungson, Gerardo (Palgrave Macmillan, 2015)
RevolutioninMarketing:MarketDrivingChangesProceedings of the 2006 Academy of Marketing Science(AMS)AnnualConference

E. Spotts, Harlan (Springer-Verlag Berlin Heidelberg, 2015)
Rethinking Place BrandingComprehensive Brand Development for Cities and Regions

Kavaratzis, Mihalis (Springer-Verlag Berlin Heidelberg, 2015)
Public Relations in China

Wolf, David (Palgrave Macmillan, 2015)
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Robinson, Leroy (Springer Science+Business Media, LLC, 2015)
Proceedings of the 2000 AcademyAnnual Conferenceof Marketing Science (AMS)

E. Spotts, Harlan (Springer Science+Business Media, LLC, 2015)
Proceedings of the 1998 AcademyAnnual Conferenceof Marketing Science (AMS)

B. Ford, John (2015)

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