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Management: Recent submissions
Now showing items 21-40 of 1345
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Business ProjectManagement andMarketingMastering Business Markets
Geiger, Ingmar
(
Springer Science+Business Media, LLC
,
2016
)
Brewing, Beer and Pubs A Global Perspective
Cabras, Ignazio
(
Palgrave Macmillan
,
2016
)
Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan
Prieler, Michael
(
Palgrave Macmillan
,
2016
)
Advances in National Brandand Private Label MarketingThird International Conference, 2016
Carlos, Juan
(
Springer-Verlag Berlin Heidelberg
,
2016
)
Advances in National Brandand Private Label MarketingThird International Conference, 2016
Carlos, Juan
(
Springer-Verlag Berlin Heidelberg
,
2016
)
Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative
Verlegh, Peeter
(
Springer-Verlag Berlin Heidelberg
,
2016
)
Achieving Brand Loyalty in China through After-Sales ServicesWith a Particular Focus on the Influences of Cultural Determinants
Fraß, Alexander
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Winning Minds
Lancaster, Simon
(
Palgrave Macmillan
,
2015
)
Wine QueensUnderstanding the Role of Women in Wine Marketing
Ramšak, Mojca
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Wine QueensUnderstanding the Role of Women in Wine Marketing
Ramšak, Mojca
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Why People (Don’t) BUY
Chakravarti, Amitav
(
Palgrave Macmillan
,
2015
)
Western European Perspectives on the Development of Public Relations: Other Voices
Watson, Tom
(
Palgrave Macmillan
,
2015
)
Western European Perspectives on the Development of Public Relations: Other Voices
Watson, Tom
(
Palgrave Macmillan
,
2015
)
Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis
Aust, Gerhard
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis
Aust, Gerhard
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers
Bakker, Diederich
(
Springer Science+Business Media, LLC
,
2015
)
Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Hintze, Stephanie
(
Springer Science+Business Media, LLC
,
2015
)
Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Hintze, Stephanie
(
Springer Science+Business Media, LLC
,
2015
)
Use of Market Datain the Recruitmentof High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Posthumus, Jan
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Use of Market Datain the Recruitmentof High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Posthumus, Jan
(
Springer-Verlag Berlin Heidelberg
,
2015
)
Now showing items 21-40 of 1345
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