Marketing: Recent submissions

Now showing items 1-20 of 851

CHIEF MARKETING OFFICERS AT WORK

Steimle, Josh (2016)
Business ProjectManagement andMarketingMastering Business Markets

Geiger, Ingmar (Springer Science+Business Media, LLC, 2016)
Brewing, Beer and Pubs A Global Perspective

Cabras, Ignazio (Palgrave Macmillan, 2016)
Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

Prieler, Michael (Palgrave Macmillan, 2016)
Advances in National Brandand Private Label MarketingThird International Conference, 2016

Carlos, Juan (Springer-Verlag Berlin Heidelberg, 2016)
Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative

Verlegh, Peeter (Springer-Verlag Berlin Heidelberg, 2016)
Achieving Brand Loyalty in China through After-Sales ServicesWith a Particular Focus on the Influences of Cultural Determinants

Fraß, Alexander (Springer-Verlag Berlin Heidelberg, 2015)
Winning Minds

Lancaster, Simon (Palgrave Macmillan, 2015)
Wine QueensUnderstanding the Role of Women in Wine Marketing

Ramšak, Mojca (Springer-Verlag Berlin Heidelberg, 2015)
Why People (Don’t) BUY

Chakravarti, Amitav (Palgrave Macmillan, 2015)
Western European Perspectives on the Development of Public Relations: Other Voices

Watson, Tom (Palgrave Macmillan, 2015)
Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis

Aust, Gerhard (Springer-Verlag Berlin Heidelberg, 2015)
Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers

Bakker, Diederich (Springer Science+Business Media, LLC, 2015)
Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Hintze, Stephanie (Springer Science+Business Media, LLC, 2015)
Use of Market Datain the Recruitmentof High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Posthumus, Jan (Springer-Verlag Berlin Heidelberg, 2015)
Tourism in Latin AmericaCases of Success

Panosso, Alexandre (Springer-Verlag Berlin Heidelberg, 2015)
The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

Verhezen, Peter (Palgrave Macmillan, 2015)
The Replication of Retail Fashion Formats into Foreign Countries

Schröder, Christoph (Springer-Verlag Berlin Heidelberg, 2015)
The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs

Köcher, Sören (Springer Science+Business Media, LLC, 2015)
Staying the Consumption CourseExploring the Individual Lock-in Process in Service Relationships

Krischan, Benjamin (Springer-Verlag Berlin Heidelberg, 2015)

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