Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry

Chimhundu, Ranga

dc.contributor.author	Chimhundu, Ranga
dc.date.accessioned	2019-05-10T09:31:54Z
dc.date.accessioned	2020-05-06T19:51:05Z
dc.date.accessioned	2020-05-10T17:52:55Z
dc.date.accessioned	2023-07-21T15:06:49Z
dc.date.available	2019-05-10T09:31:54Z
dc.date.available	2020-05-06T19:51:05Z
dc.date.available	2020-05-10T17:52:55Z
dc.date.available	2023-07-21T15:06:49Z
dc.date.issued	2018
dc.identifier.isbn	978-3-319-75832-9
dc.identifier.uri	http://10.215.13.25/handle/123456789/67576
dc.description	This book has investigated the coexistence of private label (i.e. retailer own brands) and manufacturer brands in FMCG/supermarket product categories in an environment characterised by high retail consolidation and concentration, as well as direct competition between brands owned and managed by owners of the grocery retail shelves (private label) and those owned and managed by their suppliers (manufacturer brands).	en_US
dc.language.iso	en	en_US
dc.publisher	Palgrave Macmillan	en_US
dc.subject	Marketing Food Brands	en_US
dc.title	Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry	en_US
dc.type	Book	en_US