New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

ANDREW GRIFFIN
URI: http://10.215.13.25/handle/123456789/32047
Date: 2008

Description:

This book looks at what isn’t working, why it isn’t working and what can be done about it. It argues that the mindset and language that companies use to consider reputation need changing.

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