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This book centres on the question: What difficulties does the traditional food
sector face as it tries to adjust to the world’s global trends? Are there any new market
opportunities for European traditional food products in the international scene? And
if so, how can a rural production region find a clear profile in Europe’s sustainable
development? In order to respond to these and related questions, a set of scientific
articles were prepared by experts from various countries to introduce the reader
to the varied world of traditional food production. Most of them address market
segmentation and consumption niches as firms’ strategic alternatives for survival. In
the particular case of food assets, and in spite of the existence of new consumption
patterns, consumers’ preferences are still moving towards quality standards related
to their past memories. Thus, historical identity and cultural heritage appears to have
remained as the guardian of such production systems in many regions in Europe. |
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