This work is not about the agency we perform in the ‘real’ world, nor about the agency of fictional characters in fictional worlds. It is about the agency we experience in the process of media reception. Agency, as indicated above, is a fundamental aspect of human action. In the tradition of communication studies, media communication is analysed according to social action and interaction theory (cf. for example Blumer 1969; Renckstorf/McQuail 1996). Media use is considered a specific form of social action and communication. Media addresses an audience with symbolic material. Media reception is a process of meaning making through interaction with the symbolic material presented