In Making Social Work News, Meryl Aldridge widens the debate on social work and its representation by the news media. The book falls into three parts, the first providing students and practitioners with a basic understanding of the day-to-day working and commercial logic of the UK press. The second part examines the press coverage of social work itself, exploring its considerable variation, comparing different news treatments between broadsheets and tabloids, and between national and local papers. The final part considers whether social work has particular difficulties in defining its goals and lobbying on its own behalf. It concludes with some reflections on the importance of doing so now that marketing has become part of the policy process