Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance

dc.contributor.author	Hintze, Stephanie
dc.date.accessioned	2019-06-18T09:46:33Z
dc.date.accessioned	2023-07-20T07:29:25Z
dc.date.available	2019-06-18T09:46:33Z
dc.date.available	2023-07-20T07:29:25Z
dc.date.issued	2015
dc.identifier.isbn	978-3-319-11375-3
dc.identifier.uri	http://10.215.13.25/handle/123456789/73129
dc.language.iso	en	en_US
dc.publisher	Springer Science+Business Media, LLC	en_US
dc.subject	Chain Marketing	en_US
dc.title	Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance	en_US
dc.type	Book	en_US