dc.contributor.author | Fae, Jane | |
dc.date.accessioned | 2019-06-05T07:10:14Z | |
dc.date.accessioned | 2023-07-20T06:32:10Z | |
dc.date.available | 2019-06-05T07:10:14Z | |
dc.date.available | 2023-07-20T06:32:10Z | |
dc.date.issued | 240 | |
dc.identifier.isbn | 978-1-137-28191-3 | |
dc.identifier.uri | http://10.215.13.25/handle/123456789/71087 | |
dc.language.iso | en | en_US |
dc.publisher | Palgrave Macmillan | en_US |
dc.subject | Consumerism | en_US |
dc.title | Managing Social Media and ConsumerismThe Grapevine Effect in Competitive Markets | en_US |
dc.type | Book | en_US |