PERSUASIVE ADVERTISING Evidence-based principles

dc.contributor.author	J. Scott, Armstrong
dc.date.accessioned	2019-02-28T10:56:02Z
dc.date.accessioned	2023-07-20T07:18:44Z
dc.date.available	2019-02-28T10:56:02Z
dc.date.available	2023-07-20T07:18:44Z
dc.date.issued	2010
dc.identifier.isbn	978-1-349-51189-1
dc.identifier.uri	http://10.215.13.25/handle/123456789/49266
dc.language.iso	en	en_US
dc.publisher	Palgrave Macmillan	en_US
dc.subject	Advertising	en_US
dc.title	PERSUASIVE ADVERTISING Evidence-based principles	en_US
dc.type	Book	en_US