The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff  ects in Loyalty Programs

dc.contributor.author	Köcher, Sören
dc.date.accessioned	2019-06-18T09:27:18Z
dc.date.accessioned	2023-07-18T16:59:15Z
dc.date.available	2019-06-18T09:27:18Z
dc.date.available	2023-07-18T16:59:15Z
dc.date.issued	2015
dc.identifier.isbn	978-3-658-09543-7
dc.identifier.uri	http://10.215.13.25/handle/123456789/73114
dc.language.iso	en	en_US
dc.publisher	Springer Science+Business Media, LLC	en_US
dc.subject	Theoretical Foundation	en_US
dc.title	The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs	en_US
dc.type	Book	en_US