| dc.contributor.author | Naresh, K. Malhotra | |
| dc.date.accessioned | 2019-03-20T08:41:54Z | |
| dc.date.accessioned | 2023-07-18T17:00:34Z | |
| dc.date.available | 2019-03-20T08:41:54Z | |
| dc.date.available | 2023-07-18T17:00:34Z | |
| dc.date.issued | 1986 | |
| dc.identifier.isbn | 978-3-319-11101-8 | |
| dc.identifier.uri | http://10.215.13.25/handle/123456789/55792 | |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | en_US |
| dc.type | Book | en_US |