"Understanding consumer decision making the means-end approach to marketing and advertising strategy"

dc.contributor.author	Thomas, J.Reynolds
dc.date.accessioned	2019-03-04T09:01:54Z
dc.date.accessioned	2023-07-15T08:57:19Z
dc.date.available	2019-03-04T09:01:54Z
dc.date.available	2023-07-15T08:57:19Z
dc.date.issued	2001
dc.identifier.isbn	0-8058-1730-1
dc.identifier.uri	http://10.215.13.25/handle/123456789/50068
dc.language.iso	en	en_US
dc.publisher	Lawrence Erlbaum Associates, Inc	en_US
dc.subject	advertising strategy	en_US
dc.title	"Understanding consumer decision making the means-end approach to marketing and advertising strategy"	en_US
dc.type	Book	en_US